casa Estornino
Commissioned by Casa Estornino
A pop-up restaurant in Spain celebrating traditional cuisine. Estornino (Spanish for “sparrow”) inspired the visual identity, with a clean design centered around the bird. The typography draws from regional Spanish influences, using a classic font curved around the logo to create a timeless yet visually engaging mark.
PYX REDesign
Commissioned by PYX
An Atlanta-based film equipment moving and rental company. The redesign centers on their iconic Penské truck, stylized for use across stickers, mugs, and merchandise. I reworked the typography, transforming the pyramid-shaped logo into a horizontal composition with dynamic lines between the P, Y, and X to convey movement and energy.
While the client ultimately chose to use only the truck illustration and retain their original PYX design, this project showcases my approach to refining brand identity and adaptability across media.
bst
Commissioned by Boom Surf Tours
A renowned surf school based in Nicaragua. As the company prepared for a website launch and full brand refresh, I designed a new logo that reflects both adventure and place.
The compass symbolizes exploration and Nicaragua’s iconic volcanoes, often pointing north, while the split design combines a surfboard and wave, adding a playful, artistic twist. The result is a clean, stylized logo that balances creative detail with clarity and versatility.
MBCA
Commissioned by the Mercedes-Benz Club of America
A 70th Anniversary logo. With a short turnaround time, I developed multiple strong and legible concepts that celebrated the club’s heritage and prestige. The selected design (shown on the right) strikes a balance between elegance and clarity, embodying the timeless identity of Mercedes-Benz. This project was especially rewarding, allowing me to explore diverse visual directions while maintaining a cohesive message.